The Guides

Everything I know, written down.

Four definitive guides, one per service, each anchored by data and refreshed automatically with new analysis every week.
Pick Your Situation

The four complete guides

For Tenants

The Complete Guide to Tenant Representation

Renew or relocate, how leverage actually works, what the landlord's broker knows that you don't, and the full process from first tour to signed lease.

For Buyers

The Complete Guide to Buying a Commercial Building

Buy versus lease math, SBA financing realities, off-market sourcing, and the due diligence gauntlet from prequalification to close of escrow.

For Owners

The Complete Guide to Selling a Commercial Building

When to sell, pricing strategy that doesn't cost you the deal, underwriting your own asset like a buyer, and running a disposition that competes the market.

For Investors

The Complete Guide to Valuation & Investment Sales

How commercial buildings are actually valued, what moves cap rates, how investors underwrite your property, and what an ARGUS-grade opinion of value includes.

How These Stay Current

Guides that update themselves

Most guides go stale the month they publish. These don't. My market monitoring system publishes new analysis four times a week, every article is tied to one of these four services, and each guide automatically surfaces its newest supporting articles. The frameworks hold steady, the market data underneath them refreshes constantly. Check any guide in a month and it will be current. That's the point.

Coverage runs across all of Southern California, Los Angeles, Orange County, San Diego, the Inland Empire, and the Coachella Valley, with the full picture in my coverage overview and interactive market maps.

Not sure which guide fits your situation?

Tell me what you're working on: a lease coming up, a building to buy or sell, or a market question you want a straight answer to. I'll respond within one business day.